The Back to School Club

Commonwealth Charter Academy

Branded Film

The Back to School Club is Abdullah Abu-Mahfouz’s first branded film, created to celebrate the Commonwealth Charter Academy’s (CCA) 20th anniversary. Working closely with CCA’s CEO, Abdullah developed a concept that showcased the company’s values while incorporating staff as cast members. This project demonstrates Abdullah’s ability to collaborate effectively with clients, creating high-quality films by leveraging the resources and talent available within the organization. As a director, mastering branded content and forming productive client partnerships are essential skills. They illustrate adaptability, resourcefulness, and balancing a creative vision with a brand’s identity.