Balogna Drop

Al Jazeera America

Branded Film

Balogna Drop, a commissioned project for Al Jazeera America’s online documentary initiative, showcases Lebanon, PA’s unique and heartwarming New Year’s tradition. This short documentary follows the community as they drop a 12-foot, 200-pound bologna from the sky, symbolizing unity, family, and support for those in need. Although the network was later closed, working on this project allowed Abdullah Abu-Mahfouz to develop crucial skills in pitching concepts and getting treatments approved by editors and producers.